100 trivial things I’ve learned over the last 10 years - Part 2

51. Some people demand free stuff.
52. Some people will beg for free stuff.
53. Top-notch e-commerce websites can cost as much as $80,000.
54. A programmer from India can make you an e-commerce site for $2,000.
55. It’s not easy trying to explain to an Indian programmer how your website should look or function or why making a customer go through 50 links just to buy 1 thing is not going to work.
56. Do not take pictures of your products on your kitchen table.
57. Don’t take pictures of your products on the floor either.
58. Photoshop is a good program to learn if you have the time to mess with it.
59. If you want to have a world-wide brand, your name has to be easily pronounced by people that don’t speak English.
60. People in certain countries can’t pronounce Swaddlebees.
61. There is a market for almost anything.
62. Keep 3 months’ supply of everything.
63. Current minimum wage in the US is $5.85 per hour.
64. Minimum wage for the Philippines is about $6 per day.
65. People can sue you for anything.
66. Winning lawsuits does not always mean you will get the money.
67. Good lawyers cost an average $250/hr.
68. Payroll taxes costs about 15% of what you pay employees.
69. Unemployment benefits costs employers money and can make people lazy.
70. Worldlingo.com enables you to communicate with customers in a different language without having to learn it.
71. It’s amazing how much business you can conduct online.
72. Having an online business is the only way you can conduct business with screaming kids around.
73. Kids don’t like to be locked up in rooms while you take an important phone call.
74. I wasted so much money on advertising.
75. Most people waste a lot of money on advertising.
76. Most people do not know how to market their products.
77. Most PR companies won’t know how to market your products either.
78. A lot of “business coaches” don’t really know much about business.
79. It’s okay to help your competitor.
80. Never talk bad about your competitors.
81. If your competitor hates you, always smile and be nice to them. They’ll hate you even more.
82. Competitors that don’t mind their own business don’t have enough business of their own.
83. Free shipping is not free.
84. Free products are not free.
85. Free labor is a bored 3-yr old.
86. By day 3, you really need to give the kids a bath.
87. By day 3, YOU really need to take a bath.
88. College degrees are overrated and don’t usually mean anything.
89. Hire somebody with more experience over somebody with more degrees.
90. It is estimated that only 30% of college graduates actually end up in careers they majored in.
91. Most college graduates and people coming from corporate America don’t really know how to run a business.
92. Some of the biggest companies today were started by college drop-outs.
93. You can still do business with a handshake.
94. I prefer doing business with a handshake.
95. No matter how bad they do their job, USPS mail carriers cannot be fired.
96. Business is 90% mental, 10% physical.
97. Complaining about difficult customers only brings in more of them.
98. Listen to your intuition.
99. There are no business secrets.
100. Everything you need to know to succeed is either already inside of you or can easily be Googled.